The entire Media Project is supported by 3xM – more message in the media. It has two active components; a village media project and a social media project. The sole objective of this project is to educate our people and spread awareness regarding social issues through locally produced teledramas, telefilms, web series, and public service messages (PSMs).
Village Media Project
ABES village media project is named one of the unique projects in Pakistan that reaches out to people through various activities designed for all ages. The Village Media Project started with a dream to educate our underprivileged and uneducated communities residing in the rural areas of Pakistan.
The team goes out in the villages, gathers people, and shows locally produced teledramas, telefilms, web series, and public service messages (PSMs) to the villagers. As easy as it may sound, the Village Media Project is nothing short of an uphill climb because it takes a lot to convince people to come and watch the productions.
Social Media Project
The social media team produces content to support the village media project as part of this project. It produces teledramas, telefilms, public service messages (PSMs) based on social issues to help spread social awareness among vulnerable communities. The team produced five public service messages considering COVID-19 broadcast on PTV (Pakistan Television Corporation), the state-owned broadcaster. A noteworthy achievement!